The pattern no single source sees
← Markets
Markets

Sainsbury's chief executive Simon Roberts sells £1.96m of shares

A notification published by the FCA on 27 October 2026 shows chief executive Simon Roberts sold 560,000 Sainsbury's shares at £3.496145 each, a transaction valued at £1,957,841.20.

·28 October 2026·1 min read·Automated

Written and published automatically by the Loro Intelligence Engine from public records. No editor reviewed this before publication.

Stacked supermarket baskets and trolleys representing retail sector share transaction
Loro illustration · AI-generated, no real people

An FCA Director/PDMR Shareholding notification dated 27 October 2026 shows J Sainsbury plc chief executive Simon Roberts sold 560,000 ordinary shares at £3.496145 each, worth £1,957,841.20, leaving him with an interest in 2,377,952 shares.

Seller
Simon Roberts, Chief Executive Officer
Shares sold
560,000
Price per share
£3.496145
Transaction value
£1,957,841.20
Remaining holding
2,377,952 shares

J Sainsbury plc chief executive Simon Roberts sold 560,000 ordinary shares in the company on 27 October 2026 at a price of £3.496145 per share, according to the Director/PDMR Shareholding notification published by the FCA. The transaction, described in the filing as a sale of ordinary shares of 28 4/7 pence each, took place on the London Stock Exchange and was valued at £1,957,841.20.

Advertisement
Adyen

When EU regulations change overnight, your payments infrastructure shouldn't have to.

Adyen holds direct acquiring licences across 35+ EU markets. One platform, one compliance posture — no entity restructuring required.

See how it works →
35+
EU markets.
One licence.
No restructuring risk.

The same notification states that following the sale Roberts continues to hold an interest in 2,377,952 shares.

The filing also discloses a second transaction: Mark Given, described as Chief Technology, Marketing and Data Officer, sold 650,000 shares at £3.52349 each on 23 October 2026. The company said it was notified of both dealings on 23 and 27 October 2026.

The notification does not state the reason for either sale.

Primary sources

1 record

Every factual claim above is drawn from these records. Each link resolves to the publisher’s own copy.

simon roberts sainsbury's sharessainsbury's ceo share salefca pdmr notificationj sainsbury plc director dealingmark given share sale
The Loro newsletter

The week’s stories from the public record

What the registers and filings showed this week, the stories Loro found in them, and the numbers behind each one. Starts in the new year; register now to get it from the first issue.

We will email you to confirm your address, then send the Loro newsletter when it starts. We do not sell or share your data. Unsubscribe at any time. How we handle it.